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<channel>
	<title>Kat White &#124; copywriter + strategist</title>
	<link>http://meetkatwhite.com</link>
	<description>Kat White &#124; copywriter + strategist</description>
	<pubDate>Tue, 17 Apr 2012 22:17:31 +0000</pubDate>
	<generator>http://meetkatwhite.com</generator>
	<language>en</language>
	
		
	<item>
		<title>The Cotton Exchange</title>
				
		<link>http://meetkatwhite.com/The-Cotton-Exchange</link>

		<comments>http://meetkatwhite.com/following/meetkatwhite.com/The-Cotton-Exchange</comments>

		<pubDate>Tue, 17 Apr 2012 22:17:31 +0000</pubDate>

		<dc:creator>Kat White &#124; copywriter + strategist</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">3227089</guid>

		<description>A division of the national retail brand SOFFE, The Cotton Exchange makes university tee shirts sold in campus bookstores across the nation. They also make all their shirts right here in America. The only problem? Nobody knew. We created a promotional video to change that.




* Animation by Chris Bradley</description>
		
		<excerpt>A division of the national retail brand SOFFE, The Cotton Exchange makes university tee shirts sold in campus bookstores across the nation. They also make all their...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	<item>
		<title>Soffe</title>
				
		<link>http://meetkatwhite.com/Soffe</link>

		<comments>http://meetkatwhite.com/following/meetkatwhite.com/Soffe</comments>

		<pubDate>Tue, 17 Apr 2012 22:06:30 +0000</pubDate>

		<dc:creator>Kat White &#124; copywriter + strategist</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">3227038</guid>

		<description>Soffe has the market cornered on cheer shorts. But this national retail brand has way more to offer than gear for cheer camp. Our strategic email marketing program and thriving social media community connect Soffe’s positive, go-get-‘em attitude with a whole new kind of Soffe girl.

&#60;img src="http://payload46.cargocollective.com/1/3/104936/3227038/Screen shot 2012-06-20 at 8.00.43 AM.png" width="660" height="288" width_o="660" height_o="288" src_o="http://payload46.cargocollective.com/1/3/104936/3227038/Screen shot 2012-06-20 at 8.00.43 AM_o.png" data-mid="18760585"  border="0" align="left"/&#62;&#60;img src="http://payload46.cargocollective.com/1/3/104936/3227038/SE120061-Submit-your-own-workout-graphics_FB.jpg" width="598" height="603" width_o="598" height_o="603" src_o="http://payload46.cargocollective.com/1/3/104936/3227038/SE120061-Submit-your-own-workout-graphics_FB_o.jpg" data-mid="16617272" caption="Facebook engagement" border="0" align="left"/&#62;&#60;img src="http://payload46.cargocollective.com/1/3/104936/3227038/Screen shot 2012-06-20 at 7.53.18 AM.png" width="512" height="519" width_o="512" height_o="519" src_o="http://payload46.cargocollective.com/1/3/104936/3227038/Screen shot 2012-06-20 at 7.53.18 AM_o.png" data-mid="18760473" caption="Targeted email" border="0" align="left"/&#62;&#60;img src="http://payload46.cargocollective.com/1/3/104936/3227038/Screen shot 2012-06-20 at 7.54.24 AM.png" width="550" height="551" width_o="550" height_o="551" src_o="http://payload46.cargocollective.com/1/3/104936/3227038/Screen shot 2012-06-20 at 7.54.24 AM_o.png" data-mid="18760471" caption="Targeted email" border="0" align="left"/&#62;&#60;img src="http://payload46.cargocollective.com/1/3/104936/3227038/Screen shot 2012-06-20 at 7.52.38 AM.png" width="670" height="292" width_o="847" height_o="370" src_o="http://payload46.cargocollective.com/1/3/104936/3227038/Screen shot 2012-06-20 at 7.52.38 AM_o.png" data-mid="18760475" caption="Soffe Facebook community" border="0" align="left"/&#62;&#60;img src="http://payload46.cargocollective.com/1/3/104936/3227038/Screen shot 2012-06-19 at 3.11.19 PM.png" width="670" height="394" width_o="843" height_o="496" src_o="http://payload46.cargocollective.com/1/3/104936/3227038/Screen shot 2012-06-19 at 3.11.19 PM_o.png" data-mid="18736083" caption="Soffe Facebook community" border="0" align="left"/&#62;&#60;img src="http://payload46.cargocollective.com/1/3/104936/3227038/Screen shot 2012-06-19 at 2.36.42 PM.png" width="516" height="363" width_o="516" height_o="363" src_o="http://payload46.cargocollective.com/1/3/104936/3227038/Screen shot 2012-06-19 at 2.36.42 PM_o.png" data-mid="18735374" caption="The conversation never stops." border="0" align="left"/&#62;&#60;img src="http://payload46.cargocollective.com/1/3/104936/3227038/Screen shot 2012-06-19 at 2.20.21 PM.png" width="605" height="474" width_o="605" height_o="474" src_o="http://payload46.cargocollective.com/1/3/104936/3227038/Screen shot 2012-06-19 at 2.20.21 PM_o.png" data-mid="18735382" caption="Our Soffe girls love their Soffes. And love to talk about them." border="0" align="left"/&#62;&#60;img src="http://payload46.cargocollective.com/1/3/104936/3227038/Screen shot 2012-04-20 at 9.24.47 AM.png" width="670" height="373" width_o="881" height_o="491" src_o="http://payload46.cargocollective.com/1/3/104936/3227038/Screen shot 2012-04-20 at 9.24.47 AM_o.png" data-mid="16618133" caption="Soffe Facebook community" border="0" align="left"/&#62;</description>
		
		<excerpt>Soffe has the market cornered on cheer shorts. But this national retail brand has way more to offer than gear for cheer camp. Our strategic email marketing program...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Clear</title>
				
		<link>http://meetkatwhite.com/Clear</link>

		<comments>http://meetkatwhite.com/following/meetkatwhite.com/Clear</comments>

		<pubDate>Tue, 17 Apr 2012 22:06:06 +0000</pubDate>

		<dc:creator>Kat White &#124; copywriter + strategist</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">3227033</guid>

		<description>Just when the country finally begins to grasp the need for sustainability, it’s time to introduce them to sustainability 2.0. Only, it’s called regeneration. This big idea was lost in a muddle of academic papers and scientific jargon. We set out to bring some clarity (if you will) to this brand new nonprofit organization and start a revolution.

&#60;img src="http://payload46.cargocollective.com/1/3/104936/3227033/CLEAR_flyer_v2.jpg" width="670" height="856" width_o="2048" height_o="2616" src_o="http://payload46.cargocollective.com/1/3/104936/3227033/CLEAR_flyer_v2_o.jpg" data-mid="18732423" caption="Launch flyer" border="0" align="left"/&#62;&#60;img src="http://payload46.cargocollective.com/1/3/104936/3227033/Screen shot 2012-06-19 at 1.23.28 PM.png" width="609" height="473" width_o="609" height_o="473" src_o="http://payload46.cargocollective.com/1/3/104936/3227033/Screen shot 2012-06-19 at 1.23.28 PM_o.png" data-mid="18732944" caption="Infographic" border="0" align="left"/&#62;&#60;img src="http://payload46.cargocollective.com/1/3/104936/3227033/Screen shot 2012-06-19 at 1.23.48 PM.png" width="612" height="472" width_o="612" height_o="472" src_o="http://payload46.cargocollective.com/1/3/104936/3227033/Screen shot 2012-06-19 at 1.23.48 PM_o.png" data-mid="18732942" caption="Infographic" border="0" align="left"/&#62;&#60;img src="http://payload46.cargocollective.com/1/3/104936/3227033/Screen shot 2012-06-19 at 1.24.06 PM.png" width="608" height="471" width_o="608" height_o="471" src_o="http://payload46.cargocollective.com/1/3/104936/3227033/Screen shot 2012-06-19 at 1.24.06 PM_o.png" data-mid="18732940" caption="Infographic" border="0" align="left"/&#62;&#60;img src="http://payload46.cargocollective.com/1/3/104936/3227033/Screen shot 2012-06-19 at 1.34.57 PM.png" width="659" height="471" width_o="659" height_o="471" src_o="http://payload46.cargocollective.com/1/3/104936/3227033/Screen shot 2012-06-19 at 1.34.57 PM_o.png" data-mid="18732937" caption="Infographic" border="0" align="left"/&#62;&#60;img src="http://payload46.cargocollective.com/1/3/104936/3227033/Screen shot 2012-06-19 at 1.35.10 PM.png" width="577" height="465" width_o="577" height_o="465" src_o="http://payload46.cargocollective.com/1/3/104936/3227033/Screen shot 2012-06-19 at 1.35.10 PM_o.png" data-mid="18732934" caption="Infographic" border="0" align="left"/&#62;&#60;img src="http://payload46.cargocollective.com/1/3/104936/3227033/Screen shot 2012-06-19 at 1.35.26 PM.png" width="625" height="469" width_o="625" height_o="469" src_o="http://payload46.cargocollective.com/1/3/104936/3227033/Screen shot 2012-06-19 at 1.35.26 PM_o.png" data-mid="18732929" caption="Infographic" border="0" align="left"/&#62;&#60;img src="http://payload46.cargocollective.com/1/3/104936/3227033/Screen shot 2012-06-19 at 1.35.40 PM.png" width="617" height="468" width_o="617" height_o="468" src_o="http://payload46.cargocollective.com/1/3/104936/3227033/Screen shot 2012-06-19 at 1.35.40 PM_o.png" data-mid="18732925" caption="Infographic" border="0" align="left"/&#62;&#60;img src="http://payload46.cargocollective.com/1/3/104936/3227033/Screen shot 2012-06-19 at 1.35.55 PM.png" width="607" height="464" width_o="607" height_o="464" src_o="http://payload46.cargocollective.com/1/3/104936/3227033/Screen shot 2012-06-19 at 1.35.55 PM_o.png" data-mid="18732921" caption="Infographic" border="0" align="left"/&#62;&#60;img src="http://payload46.cargocollective.com/1/3/104936/3227033/Screen shot 2012-06-19 at 1.36.18 PM.png" width="601" height="470" width_o="601" height_o="470" src_o="http://payload46.cargocollective.com/1/3/104936/3227033/Screen shot 2012-06-19 at 1.36.18 PM_o.png" data-mid="18732912" caption="Infographic" border="0" align="left"/&#62;</description>
		
		<excerpt>Just when the country finally begins to grasp the need for sustainability, it’s time to introduce them to sustainability 2.0. Only, it’s called regeneration....</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="/_gfx/thumb_default.gif" />

	</item>
		
		
	<item>
		<title>The Grove</title>
				
		<link>http://meetkatwhite.com/The-Grove</link>

		<comments>http://meetkatwhite.com/following/meetkatwhite.com/The-Grove</comments>

		<pubDate>Tue, 17 Apr 2012 22:05:17 +0000</pubDate>

		<dc:creator>Kat White &#124; copywriter + strategist</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">3227013</guid>

		<description>College students wanna live where their friends tell them to live. So we built a brand experience that promotes lifestyle—a fully loaded college living experience students would love to talk about. 

Watch The Grove's 2012 Promo Video here: Glory Days

&#60;img src="http://payload46.cargocollective.com/1/3/104936/3227013/Screen shot 2012-06-20 at 7.35.31 AM.png" width="670" height="503" width_o="684" height_o="514" src_o="http://payload46.cargocollective.com/1/3/104936/3227013/Screen shot 2012-06-20 at 7.35.31 AM_o.png" data-mid="18760120" caption="Move In 2012 campaign" border="0" align="left"/&#62;&#60;img src="http://payload46.cargocollective.com/1/3/104936/3227013/Screen shot 2012-06-20 at 7.35.55 AM.png" width="670" height="331" width_o="682" height_o="337" src_o="http://payload46.cargocollective.com/1/3/104936/3227013/Screen shot 2012-06-20 at 7.35.55 AM_o.png" data-mid="18760112" caption="Move In 2012 campaign" border="0" align="left"/&#62;&#60;img src="http://payload46.cargocollective.com/1/3/104936/3227013/Screen shot 2012-06-20 at 7.38.12 AM.png" width="670" height="492" width_o="773" height_o="568" src_o="http://payload46.cargocollective.com/1/3/104936/3227013/Screen shot 2012-06-20 at 7.38.12 AM_o.png" data-mid="18760094" caption="Move In 2012 campaign" border="0" align="left"/&#62;&#60;img src="http://payload46.cargocollective.com/1/3/104936/3227013/Screen shot 2012-06-20 at 7.36.30 AM.png" width="670" height="484" width_o="676" height_o="489" src_o="http://payload46.cargocollective.com/1/3/104936/3227013/Screen shot 2012-06-20 at 7.36.30 AM_o.png" data-mid="18760108" caption="Move In 2012 campaign" border="0" align="left"/&#62;&#60;img src="http://payload46.cargocollective.com/1/3/104936/3227013/Screen shot 2012-06-20 at 7.36.54 AM.png" width="326" height="761" width_o="326" height_o="761" src_o="http://payload46.cargocollective.com/1/3/104936/3227013/Screen shot 2012-06-20 at 7.36.54 AM_o.png" data-mid="18760102" caption="Move In 2012 campaign" border="0" align="left"/&#62;&#60;img src="http://payload46.cargocollective.com/1/3/104936/3227013/Screen shot 2012-06-20 at 7.36.45 AM.png" width="322" height="751" width_o="322" height_o="751" src_o="http://payload46.cargocollective.com/1/3/104936/3227013/Screen shot 2012-06-20 at 7.36.45 AM_o.png" data-mid="18760105" caption="Move In 2012 campaign" border="0" align="left"/&#62;&#60;img src="http://payload46.cargocollective.com/1/3/104936/3227013/Screen shot 2012-06-20 at 7.37.47 AM.png" width="670" height="894" width_o="783" height_o="1045" src_o="http://payload46.cargocollective.com/1/3/104936/3227013/Screen shot 2012-06-20 at 7.37.47 AM_o.png" data-mid="18760098" caption="Move In 2012 campaign" border="0" align="left"/&#62;&#60;img src="http://payload46.cargocollective.com/1/3/104936/3227013/Screen shot 2012-04-20 at 9.21.48 AM.png" width="468" height="611" width_o="468" height_o="611" src_o="http://payload46.cargocollective.com/1/3/104936/3227013/Screen shot 2012-04-20 at 9.21.48 AM_o.png" data-mid="16618149"  border="0" align="left"/&#62;&#60;img src="http://payload46.cargocollective.com/1/3/104936/3227013/Screen shot 2012-04-20 at 9.22.15 AM.png" width="463" height="604" width_o="463" height_o="604" src_o="http://payload46.cargocollective.com/1/3/104936/3227013/Screen shot 2012-04-20 at 9.22.15 AM_o.png" data-mid="16618150"  border="0" align="left"/&#62;}&#60;img src="http://payload46.cargocollective.com/1/3/104936/3227013/goodies.png" width="470" height="608" width_o="470" height_o="608" src_o="http://payload46.cargocollective.com/1/3/104936/3227013/goodies_o.png" data-mid="16616796"  border="0" align="left"/&#62;&#60;img src="http://payload46.cargocollective.com/1/3/104936/3227013/Screen shot 2012-04-20 at 8.59.16 AM.png" width="566" height="473" width_o="566" height_o="473" src_o="http://payload46.cargocollective.com/1/3/104936/3227013/Screen shot 2012-04-20 at 8.59.16 AM_o.png" data-mid="16616914"  border="0" align="left"/&#62;&#60;img src="http://payload46.cargocollective.com/1/3/104936/3227013/Screen shot 2012-04-20 at 8.58.31 AM.png" width="564" height="473" width_o="564" height_o="473" src_o="http://payload46.cargocollective.com/1/3/104936/3227013/Screen shot 2012-04-20 at 8.58.31 AM_o.png" data-mid="16616917"  border="0" align="left"/&#62;
</description>
		
		<excerpt>College students wanna live where their friends tell them to live. So we built a brand experience that promotes lifestyle—a fully loaded college living experience...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload46.cargocollective.com/1/3/104936/3227013/prt_1334718309.jpg" />

	</item>
		
		
	<item>
		<title>Goodwill</title>
				
		<link>http://meetkatwhite.com/Goodwill</link>

		<comments>http://meetkatwhite.com/following/meetkatwhite.com/Goodwill</comments>

		<pubDate>Tue, 09 Aug 2011 14:37:53 +0000</pubDate>

		<dc:creator>Kat White &#124; copywriter + strategist</dc:creator>
		
		<category><![CDATA[social media, digital, blog, strategy, radio]]></category>

		<guid isPermaLink="false">1821033</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/3/104936/1821033/Goodwill_blog-emma-header.jpg" width="500" height="250" width_o="500" height_o="250" src_o="http://payload.cargocollective.com/1/3/104936/1821033/Goodwill_blog-emma-header_o.jpg" data-mid="9094898" caption="Email launch campaign" border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/104936/1821033/goodwillfbtab.jpg" width="450" height="686" width_o="450" height_o="686" src_o="http://payload.cargocollective.com/1/3/104936/1821033/goodwillfbtab_o.jpg" data-mid="9094882" caption="Goodwill Facebook tab" border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/104936/1821033/Picture 3.png" width="670" height="494" width_o="1202" height_o="887" src_o="http://payload.cargocollective.com/1/3/104936/1821033/Picture 3_o.png" data-mid="9075422" caption="The Good Life blog homepage" border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/104936/1821033/Picture 1.png" width="361" height="550" width_o="361" height_o="550" src_o="http://payload.cargocollective.com/1/3/104936/1821033/Picture 1_o.png" data-mid="9094904" caption="This totally cool and sustainable lifestyle blog brought to you by Goodwill." border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/104936/1821033/table2.jpg" width="540" height="351" width_o="540" height_o="351" src_o="http://payload.cargocollective.com/1/3/104936/1821033/table2_o.jpg" data-mid="9094910" caption="A shot of a finished blog DIY project" border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/104936/1821033/table3.jpg" width="450" height="675" width_o="450" height_o="675" src_o="http://payload.cargocollective.com/1/3/104936/1821033/table3_o.jpg" data-mid="9095090" caption="Detail shot of DIY project." border="0" align="left"/&#62;As part of a cross-channel branding campaign for Goodwill Industries of the Upstate/Midlands, I developed a digital strategy to engage a younger, more diverse audience of shoppers and donors. 

This included redefining their social media efforts to build lasting connections while adding value for their fans and followers, but the foundation of the digital strategy is the creation of a thrift-inspired lifestyle and design blog, The Good Life.

This isn't your average corporate blog. In fact, it's not corporate at all. After developing a blog strategy and style, we hired an independent blogger to document her adventures through Goodwill--all with the goal of making the brand relevant and interesting for modern lifestyles.

______

Listen to my 60 second radio spot, crafted to introduce the new brand positioning to Goodwill's mission messaging:
   
      
      
         
         
         
            
            
				
					
				
			
			&#38;#9835; Goodwill - Everyday Heroes 60 sec.mp3
            
            
               
                  
               
            
         
         
         
            
            
         
         &#38;nbsp;Play
      
   
   </description>
		
		<excerpt>As part of a cross-channel branding campaign for Goodwill Industries of the Upstate/Midlands, I developed a digital strategy to engage a younger, more diverse...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/3/104936/1821033/prt_1334716077.jpg" />

	</item>
		
		
	<item>
		<title>Literacy 2030</title>
				
		<link>http://meetkatwhite.com/Literacy-2030</link>

		<comments>http://meetkatwhite.com/following/meetkatwhite.com/Literacy-2030</comments>

		<pubDate>Wed, 20 Jul 2011 15:05:23 +0000</pubDate>

		<dc:creator>Kat White &#124; copywriter + strategist</dc:creator>
		
		<category><![CDATA[brand strategy, brand identity, brand handbook]]></category>

		<guid isPermaLink="false">1474586</guid>

		<description>Literacy 2030 is a nonprofit initiative that helps organizations work together to achieve 100 percent literacy in South Carolina. I developed their brand strategy, positioning, and brand architecture.



</description>
		
		<excerpt>Literacy 2030 is a nonprofit initiative that helps organizations work together to achieve 100 percent literacy in South Carolina. I developed their brand strategy,...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/3/104936/1474586/prt_1334717196.jpg" />

	</item>
		
		
	<item>
		<title>The Sunshine House</title>
				
		<link>http://meetkatwhite.com/The-Sunshine-House</link>

		<comments>http://meetkatwhite.com/following/meetkatwhite.com/The-Sunshine-House</comments>

		<pubDate>Wed, 13 Jul 2011 10:00:30 +0000</pubDate>

		<dc:creator>Kat White &#124; copywriter + strategist</dc:creator>
		
		<category><![CDATA[national campaign, radio, print, digital]]></category>

		<guid isPermaLink="false">1711243</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/3/104936/1711243/ssh5.jpg" width="670" height="446" width_o="1296" height_o="864" src_o="http://payload.cargocollective.com/1/3/104936/1711243/ssh5_o.jpg" data-mid="8473493"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/104936/1711243/ssh2.jpg" width="670" height="446" width_o="1296" height_o="864" src_o="http://payload.cargocollective.com/1/3/104936/1711243/ssh2_o.jpg" data-mid="8473486"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/104936/1711243/ssh4.jpg" width="670" height="446" width_o="1296" height_o="864" src_o="http://payload.cargocollective.com/1/3/104936/1711243/ssh4_o.jpg" data-mid="8473491"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/104936/1711243/ssh3.jpg" width="670" height="446" width_o="1296" height_o="864" src_o="http://payload.cargocollective.com/1/3/104936/1711243/ssh3_o.jpg" data-mid="8473490"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/104936/1711243/ssh1.jpg" width="670" height="446" width_o="1296" height_o="864" src_o="http://payload.cargocollective.com/1/3/104936/1711243/ssh1_o.jpg" data-mid="8473485"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/104936/1711243/ssh6banner.jpg" width="160" height="600" width_o="160" height_o="600" src_o="http://payload.cargocollective.com/1/3/104936/1711243/ssh6banner_o.jpg" data-mid="8473504"  border="0" align="left"/&#62;   
      
      
         
         
         
            
            
				
					
				
			
			&#38;#9835; Sunshine House 30 Sec Radio.mp3
            
            
               
                  
               
            
         
         
         
            
            
         
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			&#38;#9835; Sunshine House 60 Sec Radio.mp3
            
            
               
                  
               
            
         
         
         
            
            
         
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   In a landscape of smiling stock photography and bright futures, it's easy for one childcare development brand to get lost among the rest.  This campaign launches brand strategy designed to differentiate The Sunshine House. 

sunshinehouse.com</description>
		
		<excerpt>In a landscape of smiling stock photography and bright futures, it's easy for one childcare development brand to get lost among the rest.  This campaign launches...</excerpt>

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		<media:thumbnail url="http://payload.cargocollective.com/1/3/104936/1711243/prt_1334716342.jpg" />

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		<title>First Community Financial</title>
				
		<link>http://meetkatwhite.com/First-Community-Financial</link>

		<comments>http://meetkatwhite.com/following/meetkatwhite.com/First-Community-Financial</comments>

		<pubDate>Tue, 17 May 2011 12:12:40 +0000</pubDate>

		<dc:creator>Kat White &#124; copywriter + strategist</dc:creator>
		
		<category><![CDATA[campaign, web, print]]></category>

		<guid isPermaLink="false">1458046</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/3/104936/1458046/FCB-110101-teller-sign-enough.jpg" width="309" height="400" width_o="309" height_o="400" src_o="http://payload.cargocollective.com/1/3/104936/1458046/FCB-110101-teller-sign-enough_o.jpg" data-mid="8637937"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/104936/1458046/FCB-110101-teller-sign-Paris.jpg" width="309" height="400" width_o="309" height_o="400" src_o="http://payload.cargocollective.com/1/3/104936/1458046/FCB-110101-teller-sign-Paris_o.jpg" data-mid="8638046"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/104936/1458046/FCB-110101-teller-sign-parents.jpg" width="309" height="400" width_o="309" height_o="400" src_o="http://payload.cargocollective.com/1/3/104936/1458046/FCB-110101-teller-sign-parents_o.jpg" data-mid="8637857"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/104936/1458046/FCB-110101-teller-sign-legacy.jpg" width="309" height="400" width_o="309" height_o="400" src_o="http://payload.cargocollective.com/1/3/104936/1458046/FCB-110101-teller-sign-legacy_o.jpg" data-mid="8637822"  border="0" align="left"/&#62;}&#60;img src="http://payload.cargocollective.com/1/3/104936/1458046/Picture 1.png" width="670" height="737" width_o="802" height_o="883" src_o="http://payload.cargocollective.com/1/3/104936/1458046/Picture 1_o.png" data-mid="8636041"  border="0" align="left"/&#62;

We know that people make decisions about financial planning when life change moves them to act. We developed a strategic campaign designed to reach people at these key trigger points. 

firstcommunityfc.com</description>
		
		<excerpt>  We know that people make decisions about financial planning when life change moves them to act. We developed a strategic campaign designed to reach people at...</excerpt>

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		<media:thumbnail url="http://payload.cargocollective.com/1/3/104936/1458046/prt_1334717762.jpg" />

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		<title>Tell Them</title>
				
		<link>http://meetkatwhite.com/Tell-Them</link>

		<comments>http://meetkatwhite.com/following/meetkatwhite.com/Tell-Them</comments>

		<pubDate>Wed, 27 Apr 2011 20:15:43 +0000</pubDate>

		<dc:creator>Kat White &#124; copywriter + strategist</dc:creator>
		
		<category><![CDATA[integrated campaign, cross-channel, print, social]]></category>

		<guid isPermaLink="false">1366420</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/3/104936/1366420/Screen shot 2011-05-08 at 4.00.48 PM.png" width="356" height="554" width_o="356" height_o="554" src_o="http://payload.cargocollective.com/1/3/104936/1366420/Screen shot 2011-05-08 at 4.00.48 PM_o.png" data-mid="6886430" caption="Print ad for Skirt! Magazine" border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/104936/1366420/nmfbannersall2.jpg" width="612" height="396" width_o="612" height_o="396" src_o="http://payload.cargocollective.com/1/3/104936/1366420/nmfbannersall2_o.jpg" data-mid="7572519" caption=" web banners" border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/104936/1366420/citizen_flier.jpg" width="386" height="500" width_o="386" height_o="500" src_o="http://payload.cargocollective.com/1/3/104936/1366420/citizen_flier_o.jpg" data-mid="8636937"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/104936/1366420/swarm_poster.jpg" width="324" height="500" width_o="324" height_o="500" src_o="http://payload.cargocollective.com/1/3/104936/1366420/swarm_poster_o.jpg" data-mid="8636938"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/104936/1366420/beeday1.jpg" width="400" height="251" width_o="400" height_o="251" src_o="http://payload.cargocollective.com/1/3/104936/1366420/beeday1_o.jpg" data-mid="7195516" caption="Bee Day app designed for Facebook campaign" border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/104936/1366420/bee2.jpg" width="500" height="405" width_o="500" height_o="405" src_o="http://payload.cargocollective.com/1/3/104936/1366420/bee2_o.jpg" data-mid="7573746" caption="Bee day app" border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/104936/1366420/bee1.jpg" width="500" height="445" width_o="500" height_o="445" src_o="http://payload.cargocollective.com/1/3/104936/1366420/bee1_o.jpg" data-mid="7573745" caption="Bee Day app" border="0" align="left"/&#62;Teen pregnancy isn't a new problem. 
Tell Them, a grassroots e-advocacy network that supports responsible reproductive health policy, needed a fresh way to frame an issue that's still crippling South Carolina's future. The campaign wrapped up with Bee Day, their most successful virtual advocacy day yet.



</description>
		
		<excerpt>Teen pregnancy isn't a new problem.  Tell Them, a grassroots e-advocacy network that supports responsible reproductive health policy, needed a fresh way to frame an...</excerpt>

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		<media:thumbnail url="http://payload.cargocollective.com/1/3/104936/1366420/prt_1334715783.jpg" />

	</item>
		
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